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Free calculators Rates updated September 2026

Find out what a COD order really pays you,
before you spend on ads.

Three calculators that use the same set of numbers: what a delivered order earns, what a testing week costs, and what you need to run to hit a profit target. Your figures stay in this browser and are still here when you come back.

Your numbers
All amounts in rupees, per order unless stated.
The order
Fulfilment
Courier deduction

Since July 2025 the courier withholds tax on every COD order before it pays you. The 2% income-tax withholding on digitally ordered goods is the part everyone agrees on; sales-tax withholding is what pushes the total higher, and non-filers are deducted more. Edit the figure to whatever your own courier statement shows.

Ads & payment
Delivery success rate
80%
delivered · 20% returned
40%national average 80–82%100%
Profit per delivered order Average
Rs 280
Net margin
11.2%
Break-even ad cost
Rs 723
Break-even ROAS
3.46x
Profit per 100 booked
Rs 22,424

You can pay up to Rs 723 per order in ads before this product stops making money. Your current Rs 500 leaves Rs 223 of room per order.

Where every rupee goes
True cost per delivered order — ad spend and return shipping are loaded onto the orders that actually arrive.
Product cost 38.0% Rs 950
Ad spend + payment fee 26.8% Rs 669
Shipping (incl. returns) 15.0% Rs 375
Courier tax deduction 4.0% Rs 100
COD collection fee 1.5% Rs 37
Packing and overheads 3.5% Rs 88
Your profit 11.2% Rs 280
Total cost per delivered order Rs 2,219
What returns are costing you
Per 100 booked orders. Same product, same ads — only the delivery rate changes.
If all 100 orders delivered Rs 54,656
At your 80% delivery rate Rs 22,424
20 returned orders out of 100 cut your profit by 59%. That is the same money as 115 delivered orders, gone.
Sensitivity check
Profit per 100 booked orders at other delivery rates, with everything else unchanged. This is the column most sellers never look at.
Delivered
Profit / 100
Per order
95%
Rs 46,598
Rs 491
90%
Rs 38,540
Rs 428
85%
Rs 30,482
Rs 359
80% · you
Rs 22,424
Rs 280
70%
Rs 6,309
Rs 90
60%
−Rs 9,807
−Rs 163
You break even at a 67% delivery rate. Every extra point of delivery is worth about Rs 1,612 per 100 orders — which is why confirmation calls pay for themselves.
Numbers are saved in this browser only. Send my result on WhatsApp
Assumptions & updates

Every default in here, and where it came from

Rates in Pakistan move. Rather than bury the assumptions, they are listed with a date so you can see when they were last checked and override anything that does not match your own account.

Assumption
Default
Basis
Courier tax deduction
4% filer / 6% non-filer
Finance Act 2025 e-commerce withholding on digitally ordered goods, collected by the courier on COD. The 2% income-tax element is the settled part; sales-tax withholding and filer status move the total.
Payment fee on ad spend
7% (SadaPay)
Typical all-in cost of funding a Meta ad account from Pakistan, including card and FX charges. Payoneer is usually lower, bank cards higher.
Delivery success rate
80%
Published national COD figures put returns around 18–20%, so roughly four parcels in five arrive. Unoptimised stores commonly sit at 65–75%.
Shipping per order
Rs 260 forward, Rs 200 return
Indicative 1 kg domestic rates for the major couriers in 2026. Merchant accounts cut 5–15% off walk-in rates.
COD collection fee
1.5%
Courier cash-handling charge; commonly 1.5–2% at retail rates and 0.75–1.5% on negotiated corporate accounts.
Events to exit learning
50 per creative per week
Meta’s own guidance for leaving the learning phase, applied per ad set rather than per account.
September 2026
Added the profit-target calculator, the delivery-rate sensitivity table and break-even delivery rate. Courier and COD fee defaults refreshed against 2026 published rates.
September 2026
Courier tax deduction split into filer, non-filer and income-tax-only presets, with the assumption written out rather than hidden in the maths.
Next update
Rates are re-checked when couriers publish new tariffs or the tax treatment changes. If your courier statement disagrees with the default, message me and I will look at it.

Estimates only, based on the figures you enter. Tax treatment under the Finance Act 2025 e-commerce regime can change and varies by filer status — confirm with your courier statement and an accountant before you rely on it.

Pricing is the easy half.
Keeping ad cost under break-even is the skill.

The calculator tells you the number you have to beat. The course is how you beat it — campaign structure, creative, tracking and scaling for this market, taught on real accounts.

See the program → Ask me about your numbers
Learn. Build. Grow. Join Haseeb Awan’s Mentorship →
HA HASEEB AWAN ADS & ECOMMERCE BOOK FREE DEMO
Free calculators Rates updated {{ ratesUpdated }}

Find out what a COD order really pays you,
before you spend on ads.

Three calculators that use the same set of numbers: what a delivered order earns, what a testing week costs, and what you need to run to hit a profit target. Your figures stay in this browser and are still here when you come back.

Your numbers
All amounts in rupees, per order unless stated.
The order
Fulfilment
Courier deduction

Since July 2025 the courier withholds tax on every COD order before it pays you. The 2% income-tax withholding on digitally ordered goods is the part everyone agrees on; sales-tax withholding is what pushes the total higher, and non-filers are deducted more. Edit the figure to whatever your own courier statement shows.

Ads & payment
Delivery success rate
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delivered · {{ returnPct }}% returned
40%national average 80–82%100%
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{{ profitPerOrder }}
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{{ o.v }}

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Where every rupee goes
True cost per delivered order — ad spend and return shipping are loaded onto the orders that actually arrive.
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Total cost per delivered order {{ totalCost }}
What returns are costing you
Per 100 booked orders. Same product, same ads — only the delivery rate changes.
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{{ returnVerdict }}
Sensitivity check
Profit per 100 booked orders at other delivery rates, with everything else unchanged. This is the column most sellers never look at.
Delivered
Profit / 100
Per order
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{{ breakEvenDelivery }}
Testing week budget
Uses the selling price and break-even from the profit tab.
ROAS goal {{ roasGoal }}x
1xbreak-even {{ beRoasShort }} · per recorded purchase8x

Target cost per purchase is the selling price divided by your ROAS goal, measured per purchase recorded in Ads Manager — the same basis as the break-even figure, so the two can be compared directly. Meta needs roughly 50 optimisation events per ad set inside a week to leave the learning phase. Testing several creatives at once splits those events, which is why a thin budget spread across eight ads tells you nothing about any of them.

Daily budget
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Plan for the first week being worse
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While Meta is learning, expect your real cost per purchase to run one and a half to two times worse than target. Keep the reserve — launching with exactly the minimum is how a working product gets killed in week one.
Work backwards from a target
Tell it what you want to earn. It tells you what has to happen.

Everything else comes from the profit tab: your price, costs, courier deduction, delivery rate and ad cost per order. Change those and this recalculates.

Delivered orders you need each day
{{ targetOrders }}
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The three levers, priced
What each change is worth against the same target, so you know which one to work on first.
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Numbers are saved in this browser only. Send my result on WhatsApp
Assumptions & updates

Every default in here, and where it came from

Rates in Pakistan move. Rather than bury the assumptions, they are listed with a date so you can see when they were last checked and override anything that does not match your own account.

Assumption
Default
Basis
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{{ c.what }}

Estimates only, based on the figures you enter. Tax treatment under the Finance Act 2025 e-commerce regime can change and varies by filer status — confirm with your courier statement and an accountant before you rely on it.

Pricing is the easy half.
Keeping ad cost under break-even is the skill.

The calculator tells you the number you have to beat. The course is how you beat it — campaign structure, creative, tracking and scaling for this market, taught on real accounts.

See the program → Ask me about your numbers