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Blog

Notes from live accounts, written the same week they happen.

No news roundups. Just what I changed in a real campaign or store, the number it moved, and what I would do differently next time.

Meta ads Why your Meta campaign dies on day three The four checks before you touch a campaign that stopped producing on day three. Read the notes → Unit economics Profit margin for a Pakistani store, line by line Returns, courier charges and ad spend put where they belong — with the full arithmetic in rupees. Read the notes → Ad costs What a lead actually costs in Pakistan right now Current CPM and cost-per-order ranges across Meta, TikTok and Google, by category. Read the notes → Shopify The nine settings people skip on a new store Checkout, shipping zones and pixel setup — the boring parts that decide conversion rate. Read the notes → Digital marketing TikTok ads vs Meta ads in Pakistan Which to start with, decided by what you sell and what you can film every week. Read the notes →
Creative A week of creative testing, written out hour by hour Exactly what I record, edit, launch and kill in a normal testing week. Coming soon
Scaling When to raise budget and when to leave it alone The two numbers I look at before touching a winning campaign. Coming soon

Want these as they go out?

Message me on WhatsApp and I’ll add you to the list. One note a week, no forwards.

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