I run campaigns for a living,
and teach the same work.
I’m Haseeb Awan — a digital marketer and e‑commerce operator based in Hafizabad, Punjab, running client campaigns for businesses in Pakistan and for Pakistani-origin brands in the US, UK, Australia and the Gulf. My work sits across paid advertising on Meta, TikTok, Google and Snapchat, search visibility, online stores, and the AI workflows that increasingly decide how fast any of it gets done.
Everything on this site comes out of client work rather than a curriculum I found somewhere. If I teach a tactic, it is because I used it this month and can show you what it cost.
Hafizabad, Punjab · working with clients across Pakistan and abroad
I learned this the expensive way first.
I started the way most people here start: a laptop, a product I believed in, and an ad account that quietly spent my money without telling me why. Nothing I could find online was written for our situation — paying Meta from a Pakistani card, cash on delivery, parcels coming back, buyers who message before they buy.
So I did it the slow way. Campaign after campaign, every rupee tracked, until what I had was not a collection of tricks but a sequence I could repeat: fix the offer, make the creative, launch clean, read the data, then scale or stop. That sequence is the whole course.
Once it worked on my own products, other people asked me to run theirs. That turned into client accounts, then into Digital Hafizabad — an agency and institute in the city, doing the work and teaching it side by side.
The same question kept arriving in my inbox: can you just teach me how you do it? This site is the answer. Not a theory teacher who read some blogs — a practitioner who also teaches, and whose own income still depends on these campaigns working this month.
One thing I am certain of after all of it: ability is not handed out by geography. Someone in Hafizabad opens the same Ads Manager and the same client inbox as someone in Karachi or London. What is usually missing is not talent but somewhere to learn to use these things properly.
Three ways people work with me.
Digital Hafizabad
Alongside this site I founded Digital Hafizabad, a digital skills institute and marketing agency based in the city. It runs longer classroom programmes — digital marketing, SEO, e‑commerce, video editing and AI workflows — and takes on agency work for businesses in Pakistan and abroad.
This site is the narrower, sharper version: paid advertising and the e‑commerce economics around it, taught and consulted on by me directly rather than by a team.
Not sure which fits you? Message me and I’ll point you at whichever is honestly better.
What a free YouTube playlist cannot give you
There is a lot of free material, and some of it is good. What it cannot do is look at your account, tell you which of six problems you actually have, and stay accountable for the answer.
Four things you can hold me to.
Learn here. Build here. Work with anyone.
Hafizabad has never been short of capable people. What has changed is what those people can reach from where they already are — a customer in another province, a client in another country, an audience that never asks where you sit.
None of that needs anyone’s permission. It needs knowing how, and the gap between what is possible and what people know how to do is the whole reason I teach.
I am not selling a shortcut. Learning a real skill takes months and building a business takes longer, and anyone promising otherwise is selling you something else. What I can offer is honest teaching, live accounts, and the same methods I use on work I get paid for.
— Haseeb Awan
Tell me what you’re selling.
I’ll tell you straight.
Whether that is the course, a one-to-one account review, or handing the campaigns over entirely — send me the product and the numbers and I’ll say which one actually makes sense for you right now.